Page 25 - Book Funnels & Amazon Ads

AD & FUNNEL PROFITABILITY
You provide extra resources throughout the book as supplementary materials for them to receive extra value, including a simple complemen- tary course in exchange for the reader’s email at the front of the book.
You didn’t just create a super warm lead and potential customer, you created a fan along the way who also now becomes a business marketing asset through word of mouth.
“What have you been reading lately?” one friend asks another. “Watch any good webinars lately?” one friend does not ask another. I think you get the point.
So what does this funnel actually look like?
Step 1: The funnel
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