Page 27 - Book Funnels & Amazon Ads

AD & FUNNEL PROFITABILITY
According to AdBadger the average conversion rate of an Amazon Ad from click to reader is around 10%.
Those 1,000 clicks would garner you 100 readers. $250 for 100 readers comes out to $2.50 per reader.
My good friend and fellow Amazon Pay-Per-Click expert Michal Stawicki (founder of Resurrecting Books) calculates that you can expect around 10% of readers to engage with your content further and therefore become warmed up leads.
So from those 100 readers, 10 become leads. This means it takes you 10 readers to get 1 lead.
If you pay $2.50 per reader and it takes you 10 readers for 1 lead, you’re paying $25 for a lead.
Here’s the kicker: your book is actually a product itself. This means that sales of the product can actually pay for some, or all of the cost of advertis- ing. If you’ll remember Sarah, she actually makes money from sales of her book.
This is why you can’t just think of your book as a funnel but as a truly valuable, well-thought-out, marketable product. It’s going to bring your cost-per-lead down significantly if you can convert more readers into leads by creating a book people actually want to read and find valuable.
Another strategy is actually to make your book free. This strategy is usually reserved for authors with a higher lead value and can afford not to make money on the funnel itself. It is also for the author who knows exactly how much a reader is worth to them or can afford to not know the immediate value of their book funnel.
19