Page 91 - The UnCaptive Agent
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64 THE UNCAPTIVE AGENT
that clients can see. These areas need to be designed
with a result in mind. That result is that the client sees
you as professional, competent, and successful. What
happens backstage can be more informal because your
client and those you are marketing to will never see it.
This concept of front stage/backstage applies to more
than just your office. It should be reflected in your
website, printed marketing material, and even the way
you answer the telephone.
Remember, the office is just part of setting a great
impression. You’re communicating something with your
office. What is it that you want to communicate?
