Page 92 - The UnCaptive Agent

CHAPTER SIX

PLANNING

To accomplish great things, we must not only act,
but also dream; not only plan, but also believe.

—Anatole France

Strategic planning is the continuous process
of making present entrepreneurial risktaking
decisions systematically.

—Peter F. Drucker

So far in this book, I’ve discussed planning for cash
flow, planning for capital, and planning for a myriad
of details which are all important in getting your new
business off the ground. Now, in this chapter, we’re
going to talk about some specific written plans that
you need to create before you open your doors. A lot