Page 12 - BPW UK ANNUAL REVIEW 2021-2022 - PART I

 Direct communication to all members through centralised mailings, E-news,
website and social media
 Submit an operational report on function prior to each FEC meeting and other
reports as required by the National President
 Coordinate activities within an allocated budget defined by the National Treasurer

MEMBERSHIP STRATEGY ACTION PLAN

Priority Area Action Responsible Update
General:
a) Recruitment Strategy - Establish an effective Membership Working 03/09/2021
Working Group Group Strategy agreed
- Develop and imple- Completed
ment an effective re-
cruitment strategy
- Monitor the
effectiveness of the
strategy
- Oversee the
implementation of the
strategy in all areas
- Share information,
work plans and internal
communication ideas
freely with all Working
Group leaders
- Make effective use of
all available communica-
tion mechanisms

Membership:
a) Application Form - Review and update the All forms are in the pro- 1. Membership Forms
b) Renewal Forms current application form cess of being reviewed. adapted as website
c) Renewal Letter and provide an instant functionality evolves
d) Research Join Now option on the
website 2. Renewal Letters coming
- Review and update the from Treasurer 01-01-2022
current renewal form
- New wording for re-
newal letter encourag- A questionnaire for po- 3. External Questionnaire
ing members to continue tential members is drafted
with their membership being worked on.
- Devise questionnaire to 4. Friends of & Corporate
ascertain value and being developed
needs to and from the
members
- Investigate other
categories of
membership

Reporting - Make effective use of Ongoing All Meetings held by Zoom
mechanisms: all available communica- Nil costs incurred
tion mechanisms so
keeping costs to a mini-
mum

12 B P W U K - A NN UAL R E VIEW 2 0 2 1 ~ 2 0 2 2