Page 11 - BPW UK ANNUAL REVIEW 2021-2022 - PART I and II

 Information should be accessible to all but targeted to its audience; resources should be
tailored accordingly
 A coordinated approach to both internal and external communication is vital.

Corporate information
This should be:
 Relevant to the audience
 Concise
 Accessible
 Timely
 Delivered using appropriate channels
 Complemented by appropriate feedback mechanisms

When issuing information ask a few simple questions:
Who needs to know?
What do they need to know?
When do they need to know it?

Conversely always ask ‘What do I need to know?’

Tools and activities
It is important to identify the tools and activities that are most appropriate to communi-
cating the key messages to the relevant audiences. Tools and activities need to be tailored to
the level of time and human and financial resources available.

Resources and timescales
The key rules to observe here are always to deliver what you promise and never over
promise. Resources and timescales should be used to set legitimate levels of expectations and
outline the case for more dedicated resources.

Evaluation and amendment
It is important to perform an audit to assess the effectiveness of the strategy with both
our internal and external audiences. Use of open questions with appropriate prompts and
benchmarks is advisable, followed by discussion of the results to inform any amendments to
the strategy

MEMBERSHIP ACTIVITIES

 Establish a new Working Group and review the current Terms of Reference
 Develop a recruitment strategy and action plan
 Liaise with the Vice President Marketing & Media to consolidate our identity and branding
 Carry out some research with the current membership to ascertain the value of what we
offer and what they need
 Use the results of the research to determine the audiences we need to target

11 BP W U K - A NN U A L RE VIEW 2 0 2 1 ~ 2 0 2 2