Page 9 - BPW UK ANNUAL REVIEW 2021-2022 - PART I and II

Marketing

The talks and events have provided a springboard for member recruitment and we have
a number of new members on board.
There are plans to provide a new member pack and this is being worked on with the
Membership Task Force. Some printed materials will be used and these may be used for mar-
keting at events. A small order of pens with BPW UK logo and details are being produced,
again as a marketing tool.

Website

Lastly the website. This is our major ‘window to the world’ and we have been working
in the background to update and renew the look and feel and introduce some new features.
This has, unfortunately been hampered by issues with our host company. This is now resolved
and we are moving to a new host company imminently.

This will allow us to create a new, modern and useful tool for marketing and member-
ship.
The plans are to introduce PayPal to allow new members to join on-line and pay for the
first time. In time renewals will also be available through this route making the process more
streamlined.
A number of talks will also be available through the website for members only as well
as other innovative options.

In summary, this has been a hectic few months and the journey to build on our success
has just started. Our key aim is to retain and build our membership base and make BPW UK a
vibrant and exciting organisation to be part of. Your help is needed to do that so please let us
have your views on progress and plans for the future. This organisation belongs to you.■

Jackie Franklin
Vice President Media & Marketing
th
5 April 2022

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