Page 5 - Eve McCabe MDP 2023
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PERSONA                                                                                                                                                                    COMPANY IDENTITY



 COFFEE SYMANTICS + COFFEE PRINCIPLES                                                                                                             NESPRESSO AS MANUFACTURED BY MAGIMIX



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                                                                                                                                                                                               VERTUOPLUS


                                                                                                                                                                                               - Complete with automatic
                                                                                                                                                                                                 head & capsule ejection
                                                                                                                                                                                                 and a moveable water tank.


                                                                                                                                                                                               PROCESSES

         COMPANY FEATURES                          IN-HOUSE COLOURS                                IN-HOUSE MATERIALS                                                                          ‘New and Improved’ Vertuo
         - Bold Block Shapes                       - Mostly black and dark greys                   - Low shine metal
         - Round featue on top                       with deep red/orange options                  - Front of machine had                                                                      Pods use a centrifugal
         - Manual pod incersion                      in some ranges                                  texture/vent pattern to                                                                   process in which the pods
         - Geometric vent pattern                  - Block colours                                   draw attention                                                                            spin on a vertical axis while
                                                                                                                                                                                               dispensing the coffee.
                                                                                                                                                                                               - Fits all sizes of Vertuo Pods.
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