Page 14 - Caitlin Cole_Finley
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BRAND ESSENCE                                                                                                                                                25

























              What is it? What is it?                                                                                                                       How that makes  How that mak  them feel?  feel?  them


































                                                Facts and Symbols     We believe in:                                    Personality






































              What it does What it does  for the child? for the child?                                                                                     How that makes  How that makes   them look? them look?
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