Page 15 - Caitlin Cole_Finley

BRAND NAME AND LOGO DEVELOPMENT 26

shoud have elements which represent water and sea animals, whales in particular. The logo should have appealing pastel colours which compliment eachother.
The name of this product must be friendly as it is aimed at children who have special needs. The name needs to be inviting and encouraging it’s use. The logo

Shadow Finley

Lennie Moby

Voco /RXLH ‘Finley’ is a friendly name that is appealing to children. The product is in the shape of a whale and the name ‘Finley’ reflects the fins of this sea animal. The short ‘e’ and ‘i’ vowels are quick when spoken and the word is easy to say, which is important for children with speach impediments.

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Brand Name and Logo Shortlist

Flipper Chosen Name: Finley