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          Emotional Design Essay Extract                                                                                                                         K


          The Growing Importance of Emotional Experience in Design:                       References:

          With user’s expectations evolving, the value of emotional                       Choi, Sooshin. Emotional Universal Design -beyond Usability of
          design in universal design will grow. User’s will seek deeper                   Products.
          engagement and interaction with products. Emotions are an                       Yen, Hui Yun, et al. “Emotional Product Design and Perceived Brand
          integral part of design, and emotional responses are just as                    Emotion.” International Journal of Advances in Psychology, vol. 3, no.
          important as functionality. For universal design to be truly                    2, 2014, p. 59, https://doi.org/10.14355/ijap.2014.0302.05. Accessed
          effective, it must engage the user emotionally, not just provide                20 Jan. 2025.
          usability (Norman, 2004). The biggest consideration for                         Syafiq, Mohd, et al. THE CHARACTERISTICS of FORM in RELATION
          designers in the future should be to prioritise universal design                to PRODUCT EMOTION. 2013.
                                                                                          Fovet, Frederic. “Effective Teaching Practices for Addressing Diverse
          principles, and incorporating emotional design should then be                   Students’ Needs for Academic Success in Universities.”
          considered, as the benefits from brand differentiation, loyalty                 Implementation. Education Journal. Special Issue, vol. 9, no. 6, 2020,
          and customer satisfaction will become more commercially                         pp. 163–172, https://doi.org/10.11648/j.edu.20200906.13. Accessed 9
          valuable. Businesses that engage and connect with their                         Feb. 2025.
          customers will have more success.                                               Norman, Donald. The Design of Everyday Things. 1988.
                                                                                          Massachusetts, MIT Press, 2013.
          Conclusion:                                                                     Norman, Donald A. Emotional Design: Why We Love (or Hate)
          Integrating emotional design with universal design's                            Everyday Things. New York, Basic Books, 2004.
          functionality and accessibility components is essential to its                  Demirbilek, Oya, et al. Product Design, Semantics and Emotional
          advancement because it results in products that inspire and                     Response Product Design, Semantics and Emotional Response. 2003.
          connect with users, lessen or eliminate stigmatisation, evoke                   Chapman, Jonathan. Emotionally Durable Design Objects,
          sentiment, encourage experience sharing, and enhance                            Experiences and Empathy. 2005
          usability. Although universal design emerged as a response to                   Zhou, Wei, et al. “Research Progress in the Functional Textiles.” E3S
                                                                                          Web of Conferences, vol. 185, 2020, p. 04029,
          the needs of people with disabilities, it is clear that the                     https://doi.org/10.1051/e3sconf/202018504029. Accessed 9 Feb.
          philosophy has much to contribute at an even broader scale                      2025.
          (Steinfeld, 2012). The long-term social and commercial                          Steinfeld, Edward, and Jordana Maisel. Universal Design : Creating
          benefits by connecting emotional and universal design                           Inclusive Environments. Hoboken, John Wiley & Sons, Inc, 2012.
          principles when designing products should encourage                             Null, Roberta. Universal Design : Principles and Models. Boca Raton,
          designers to embrace these considerations and to fully                          Fla, Crc Press, Cop, 2014.
          understand the user’s experience through diverse needs and
          limitations for the greatest chance at success.
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