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Universal Design Project


         Primary Research



                                                                                                                 Would you rather national or
                                                                                                                    international tourism?




                                                                                                                                                   Nationally


                                                                                                                                                   Internationally


                                                                                                                                                   Both




                                                                                                                     83 people surveyed
          Survey by Jorge


                                                             Problem Statement



                                                Older adults are reluctant to travel internationally due to a
                                                    variety of issues including organisation and planning
                                                   issues, airport confusion and document management



                                                                        Hypothesis



                                Creating an international travel product that simplifies international trip planning
                               for older adults through iterative design and user testing, we will see a decrease in

                                their reluctance to travel internationally and an increase in their interest, even if it
                                                    doesn't surpass the 57.8% who prefer national travel
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