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     eventbrite                      nike training club                       my fitness pal
                    Event Discovery & Ticketing           Fitness Training & Coaching           Calorie Tracking & Nutrition
                          Event Organisers                                                      Calorie tracking & nutrition
                           and Attendees                      Fitness focused users
                                                          Workout tracking (running,
                     Event discovery, ticketing,              cycling, swimming),                     Health-conscious
                         event creation tools                route mapping, social                   individuals, weight
                        advanced analytics                    features, segments,                    management focus
                                                                 leaderboards
                                                                                               Calorie intake and use, macro
                          Event Attendance                Workout Progress & Metrics              tracking, weight tracking
                        Communities Events                Limited Community Features              Social features; forums
                                N/A                            Progress Tracking                    Limited Gamification
                       Some personalisation                                                     Personalised calorie goals,
                         through filter types             Personalised Training Plans                  macro targets
                      Calendar/social media                                                     Integration with other apps,
                             integration                             Varies                           barcode scannin
                                                                     Direct,                    Strong emphasis on building                                                                                                             RESEARCH
                                N/A                        through training programs              sustainable healthy habit
                                                                                                 Indirect, through progress
                       Indirect, through event             Indirect, through program              tracking and community
                            participation                          completion                              support                                                                                                                  2
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