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eventbrite nike training club my fitness pal
Event Discovery & Ticketing Fitness Training & Coaching Calorie Tracking & Nutrition
Event Organisers Calorie tracking & nutrition
and Attendees Fitness focused users
Workout tracking (running,
Event discovery, ticketing, cycling, swimming), Health-conscious
event creation tools route mapping, social individuals, weight
advanced analytics features, segments, management focus
leaderboards
Calorie intake and use, macro
Event Attendance Workout Progress & Metrics tracking, weight tracking
Communities Events Limited Community Features Social features; forums
N/A Progress Tracking Limited Gamification
Some personalisation Personalised calorie goals,
through filter types Personalised Training Plans macro targets
Calendar/social media Integration with other apps,
integration Varies barcode scannin
Direct, Strong emphasis on building RESEARCH
N/A through training programs sustainable healthy habit
Indirect, through progress
Indirect, through event Indirect, through program tracking and community
participation completion support 2
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