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eventbrite nike training club my fitness pal talli
Maintain leading position
Expand event listings and Attract & retain fitness users, in calorie tracking, expand Build strong user base, establish
enhance user experience, maximize premium subscriptions, user base, and enhance brand recognition, secure LSP
move into new markets and uphold brand image for nutritional data, increase partnerships, demonstrate
optimise technology. quality and effectiveness. premium subscriptions. gamified approach effectiveness
Growth driven, market share Fitness focused users Growth driven, monetization Incremental, foundation-building,
focussed, tech improvement focused, data accuracy sustainable growth
Targeted marketing to event Brand building influencer Health-conscious individuals, Targeted marketing,
organizers, event discovery marketing, focus on fitness focusing on user growth, community engagement,
marketing community and expertis digital advertising local partnerships
Improving mobile app and Maintaining quality, diverse Improving data accuracy Gradual implementation,
making the user experience more workout offerings via updates, and nutritional information, user feedback, refining core
streamlined and user-friendly, focus on premium content and improving personalization, functionality RESEARCH
introducing new features & tools improving the training algorithm expand into related health areas
Word-of-mouth, social media
Targeted outreach to event Focus on the Nike brand, groups; health and wellness Partnerships with LSPs,
organizers and users, partnerships with trainers, publications, targeted online community engagement,
social media campaigns and digital marketing organic growth
advertising, partnerships 2
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