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     PERSONA
               ONE
                                                                               i  c a l
                                                                           p
                                                                       y                                   “
                                                                     t
                                                                    -
                                                                                                                                                      “
                                                                    a
                                                                    n
                                                                    o       n a m e                           l i f e s t y l e
                                                                            Kelly O’Loughlin
                                                                    s                                         technology proficiency
                                                                            a g e
                                                                    r       37                                low                                      high
                                                                            l o c a t i o n                   health and wellness
                                                                    e       Naas, Co. Kildare.                low                                      high
                                                                    p       o c c u p a t i o n               social connection
                                                                            Part-time Retail Assistant,       low                                      high
                                                                            looking for a better work         personal growth
                                                                            /health/life balance.
                                                                                                              low                                      high
                                                                            f a m i l y   s t a t u s
                                                                            Married with two young            motivation/inspiration
                                                                            children (aged 5 and 7).          low                                      high





