Page 22 - Process book_Catherine_Byrne

apps apple watch fit bit get active ireland

o v e r a l l g o a l s
Maintain leadership in Lead wearables market, Increase physical activity
wearables, enhance Apple maximize revenue and market participation within Ireland,
ecosystem integration, share, expand into new improve public health metrics,
expand reach health areas. maintain government funding

g o a l s e t t i n g Public health focused,
Ambitious, integration focused Ambitious, aggressive, community engagement,
market share focused
and government reliance

m a r k e t i n g s t r a t e g y Leverage Apple ecosystem, Boad reach, brand building, Public health campaigns,
seamless integration, significant marketing spend. partnerships, media outreach.
reputation within ecosystem

p r o d u c t d e v e l o p m e n t Updating programs based
Integrated w/new iOS Frequent updates, new features on user feedback and public
features; focus on improving & trackers, focus on innovation health needs; collaborating
health & fitness data collection
with local organization

u s e r a c q u i s i t i o n
Apple ecosystem reach, Large-scale campaigns, Awareness campaigns
pre-install advantage collaborations, to encourage public
retail distribution participation.