Page 8 - Tristan Kwong
P. 8

Industrial Design
     Project booklet










                     S                             Strengths /                                                       W                                 Weaknesses /



                                                   • Wireless means no resistance of a cable

                                                   • Ease of transport
                                                                                                                                                       • Battery powered - requires varying battery size
                                                   • No need for wire management                                                                       • Latency and less accurate

                                                   • Snap fitted design reduces screw fixes                                                            • Cost can be slightly higher due to functions
                                                   • Allows freedom and flexibility of use                                                             • Battery life limitations
                                                                                                                                                       • USB Dongle can be lost

























                                                 Opportunities /                                                                                        Threats /
                     o                           • Can be marketed for niche consumers                                    T                             • Durability



                                                 • Clearer instructions and user control
                                                                                                                                                        • Lesser known brand in terms of product
                                                                                                                                                        • Price point may give the impression that the product
                                                                                                                                                        is cheap

                                                                                                                                                        • Strong competition in comparison to other brands such
                                                                                                                                                        as Logitech, SteelSeries, Apple etc.





















                                                                                                                                                                                                                                06. SWOT
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