Page 6 - Tristan Kwong

Industrial Design
Project booklet

PERSONA BOARD

The persona board was used to help hone in on a specific user that I was designing
for. I came to Johanne, a 60 year old finance worker who despite his old age loves
to stay active, occasionally reads a book or two and usually has a coffee in hand.
Due to his finacing job he is constantly traveling generally by train so his primary
work tool is his laptop which is why he is on the market for a wireless mouse.
He has a loving family and a son in his early 20's who he generally bothers about
how to use / setup any new form of technology that he buys.

rATIONALE
I wanted to focus on a consumer who is not as technologically knowledgable, in light
of this a wireless mouse may not be easily accessible for an older demographic who
is unfamiliar with this type of product.

In the eyes of Logitechs design ethos I hoped to make the product more accessible
for anyone who purchases it but specifically for an older market who may be
intimidated by the idea of such a product.

Mood Board

The objective of this board was to convey comfort, accessibility, clarity,
straightforward design and simplicity

Persona 04.
Persona
Johanne and Mood Board