Page 5 - Tristan Kwong
P. 5
Industrial Design
Project booklet
MARKET ANALYSIS dESIGN
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inspiration
ergonomics
Colour
Materiality
benchmark
There are a wide range of market competitors in relation to pc appliances a few
examples being Logitech, Razer, Steelseries and Apple. Each of them are globaly
recognisable and have their own target audiences.
The company I particularly focused on and compared my product against was
Logitech.
The reasoning was due to a specific design idea / ethos they keep in mind
during their design process which was related to the phrase 'for the people'
This was interesting as it showed they designed for diversity or in other words 'people'
in essence the idea for accessibiility comes into play and keeps in mind the wide
range of people on the market they're designing for and have access to.
As a result of this I wanted to integrate the idea of accessibility into my own project.
03.
Market Analysis and Benchmark
