Page 20 - Rachel Delaney
P. 20

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                                                               B enchmar k B oard



                                                                                                                                                                                                                                            Brief







                    To start out this project I began my


                     research by looking at what other
                 blender products where on the market.                                                             LOW                                                                                                     HIGH

                                                                                                                       COST                                                                                                     COST

                        .The product that i had chosen


                     was the  rst edition of the trubute
                    collection and was priced at €26.55.                                                                                                                                                                                    Reseach











       Persona’s




                                                                                                                                               
     
             






                                                                                                                                                  When framing out the product, I

                                                                                                                                                   brainstormed to explore which                                                            Ideate

                          Socializing                               up skilling                                                             kind of users this product was aimed at.
                                                Experimenting
             School children
              Young people                              Young adults                     Interaction
                                                     Cooking enthusiast                                         Meal times                  I came up with 3 main users which may
        Learning                                                                                    Parents                                                     use the product
                                              Socializing
                                                                    Learning                        Family                                         •School childern/ Young people


                                                                                                   Caring                                        •Young adults/ Cooking enthusist
                                                                                                                                                              •Parents/ Families




                                                                                                                                            The user I chose to focus in on was they                                                        Final design

                                                                                                                                                young adults or cooking enthusist.

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