Page 11 - Ben Sweeney

Out of Box Experience 2.5

Listing of the Stages tested
1 to 9 (Left to Right on the Graph) 2

1) Box Appearance
2) Box Opening (Ease) 1.5
3) Removal of Products (Ease)
4) Pod Removal 1
5) Device Fill (eLiquid)
6) Turning on of Device
7) Air Flow Control 0.5
8) Que Cards
9) In Use 0

-0.5

-1

-1.5

0 to 1 Years of Experience

65% Product Rating

1 to 2 Years of Experience Juice Fill PAIN POINTS
Based on Results from OoBE and
User Tesing*
2 out of the 3 Participants showed
3+ Years of Experience difficulty filling the liquid. Juice was
filled down the wrong hole resulting in
the pod to be wasted. Even using que
cards the participants could not figure
out the correct method.

The method of turning on the device
Two Week User Testing was not completed by the Novice.

Intermediate eventually found how by
Barry, 50. taking 1min to read the instructions

but was observed to be very
“It was a great product at first with the flavour and taste. frustrated by doing so.

However, the coils seemed to run out rapidly. It was quite easy to
knock over and didn't sit right in my hand. I also noticed some The Air Flow meter at the back was
simple to use but participants did not
leaking while the product was lying flat.” know what happens by moving the

toggle from one side to another.
There was no indication on the device
or que cards.