Page 32 - Caitlin Cole
P. 32

What it does                                                                                                                 What is it?
                                                   for the child?                                                                                                                                                                         BRAND ESSENCE

















                                                                                                             Facts and Symbols












                                                                                                                We believe in:





























                                                                                                                   Personality




















                                                    How that makes                                                                                                              How that makes

                                                    them look?                                                                                                                  them feel?


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