Page 33 - Caitlin Cole
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Brand Name and Logo Shortlist

   The name of this product must be friendly as it is aimed at children who have special needs. The name needs  to be inviting and encouraging it’s use. The logo
   shoud have elements which represent water and sea animals, whales in particular. The logo should have appealing pastel colours which compliment eachother.





                                                                                                            Voco                                                                                Shadow














                                                                                                                                                     Lennie                                                                               BRAND NAME AND LOGO DEVELOPMENT


















                                                       Freckles                                                                                                                            Finley




                                                                                                         Louie                                      Moby
                   Flipper






       Chosen Name: Finley

       ‘Finley’ is a friendly name that is appealing to children. The product is in the shape of a whale and the name ‘Finley’ re ects the  ns of this sea

       animal. The short ‘e’ and ‘i’ vowels are quick when spoken and the word is easy to say, which is important for children with speach impediments.


























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