Page 34 - Caitlin Cole

Official Logo Typography

The o cial logo features Both the brand name and

a whale diagram which is strapline use the font BRAND IDENTITY PROPOSAL

refective of the shape of
the product. The main HP Simplified.

logo gives o a friendly This font is clean and friendly,

feel which invites the child all whilst being exceptionally
to the product. It has a readable. This makes it child-

strapline in the same shade friendly which is important

colour as the icon, and the for re ecting the charactaristics
main branding is displayed of the product.

in a darker navy blue.

Strapline

This logo shoud not be
altered in any way. It The strapline for this brand is
‘a voice for those who are non-
shoud not be distorted when

used for advertisemnet. verbal. This is exactly what the
Over use of the logo should product represents. It allows

be avoided. children who have speach
impediments to express them
self, and gives them a sense of
This logo may be displayed in a
professional manner for marketing independence and dignity.

and advertisemnet purposes. That

includes on the company website, The strapline may be excluded
business cards, stationary or in from the logo when used in

literature. alternative formats (see following
page).

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