Page 18 - Jan Krueger
P. 18

ACTIVE AGING - JAN KRÜGER SWOT-ANALYSIS
        INDUSTRIAL DESIGN


















        STRENGTHS:                                                                                           WEAKNESSES:








            + Providing older people with rich social interaction                                                - High demands on UI and UX


            + Limited scope of use enables simplified operation                                                  - Difficulty reaching target audience


            + Facilitates remote interaction                                                                     - Failing to provide suitable input methods for different needs


            + Low barrier of entry                                                                               - Complex Product Service System








        OPPORTUNITIES:                                                                                       THREATS:








            + Few strong Competitors                                                                             - Product might lack in perceived benefit or need to older people


            + Positive impact on older adult’s mental health                                                     - Product could possibly cause concern about internet safety


            + Engaging interaction across generations                                                            - Seniors often have only little experience in


            + Technical competency of users is strengthened                                                      using technology to use as a baseline
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