Page 18 - Jan Krueger
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ACTIVE AGING - JAN KRÜGER SWOT-ANALYSIS
INDUSTRIAL DESIGN
STRENGTHS: WEAKNESSES:
+ Providing older people with rich social interaction - High demands on UI and UX
+ Limited scope of use enables simplified operation - Difficulty reaching target audience
+ Facilitates remote interaction - Failing to provide suitable input methods for different needs
+ Low barrier of entry - Complex Product Service System
OPPORTUNITIES: THREATS:
+ Few strong Competitors - Product might lack in perceived benefit or need to older people
+ Positive impact on older adult’s mental health - Product could possibly cause concern about internet safety
+ Engaging interaction across generations - Seniors often have only little experience in
+ Technical competency of users is strengthened using technology to use as a baseline
