Page 20 - Jan Krueger
P. 20

ACTIVE AGING - JAN KRÜGER USER-PERSONA
        INDUSTRIAL DESIGN


















               MARY HILL                                                                                     CORE NEEDS/GOALS








                                                                                                                 + Interact with people more


                                            AGE:     67                                                          + Find a social activity that can be repeated regularly and easily


                                            LOCATION:          major     city                                    + Learn to use modern technology


                                            JOB STATUS: retired                                                  + Use device without help


                                            FAMILY STATUS: single




                                                                                                             FRUSTRATIONS/FEARS








        Mary enjoys being with friends and family, but                                                           - Overwhelmed with possibilities and also risks


        sometimes feels anxious around strangers and tries                                                       - Embarrassed for not being able to do “simple” tasks online


        to avoid asking for help. This is part of the reason why                                                 - Bad past experiences with tech, “messing up, getting an error, etc.”


        she sometimes struggles with technology and is                                                           - Fear of missing out


        reluctant to embrace new technologies.                                                                   - Concerned about privacy issues
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