Page 20 - Jan Krueger
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ACTIVE AGING - JAN KRÜGER USER-PERSONA
INDUSTRIAL DESIGN
MARY HILL CORE NEEDS/GOALS
+ Interact with people more
AGE: 67 + Find a social activity that can be repeated regularly and easily
LOCATION: major city + Learn to use modern technology
JOB STATUS: retired + Use device without help
FAMILY STATUS: single
FRUSTRATIONS/FEARS
Mary enjoys being with friends and family, but - Overwhelmed with possibilities and also risks
sometimes feels anxious around strangers and tries - Embarrassed for not being able to do “simple” tasks online
to avoid asking for help. This is part of the reason why - Bad past experiences with tech, “messing up, getting an error, etc.”
she sometimes struggles with technology and is - Fear of missing out
reluctant to embrace new technologies. - Concerned about privacy issues
