Page 5 - Cillian Burke
P. 5

COLOURS

                                                                                                                                                                                      Clear colour branding can
                                                                                                                                                                                          be seen throughout
                                                                                                                                                                                       current product line and
                                                                                                                                                                                             website design.
                   COMPANY IDENTITY                                                                                                                                                    Black and orange colour
                                                                                                                                                                                           swatches running
                                                                                                                                                                                    through much of the products
            Fostex are a high quality audio equipment                                                                                                                                     currently being sold.
            company originally intended to brand and
              sell speaker components within Japan.


             Later, Fostex began to develop their own
             speakers for professional use, becoming a
           household name in the game of high quality                                                          LOGO
                   hi-fi and professional speakers.
                                                                                                    Company branding is very
            Fostex produce a large range of products,                                                  simple throughout the
            from consumer speakers to recording and                                                         product lines.
              mixing devices, through to headphones                                                 A simple logo is placed 2 or
                            and earphones.                                                           3 times throughout each
                                                                                                               product.

          Catering to the high end of audio enthusiasts,                                           This gives a very clean finish
                  it is evident from the design and                                                     in terms of branding,
            manufacturing of the products that sound                                                 placing emphasis on the
              quality and performance is the primary                                                 products themselves and
                  driver in the current product line.                                            the importance of the high end
                                                                                                          hardware within.




                                                                                                                                                                                                    CURRENT


                                                                                                                                                                              • Minimal use of colour finishes throughout product
                                                                                                                                                                              line
                                                                                                                                                                              •  Range of over ear headphones and ear buds
                                                                                                                                                                              designed for high resolution sound
                                                                                                                                                                              •  Some headphone models use African mahogany
                                                                                                                                                                              and Japanese Cherry Birch to enhance depth of
                                                                                                                                                                              fine sound
                                                                                                                                                                              • Leather ear cups on all headphone models
                                                                                                                                                                              for increased comfort and lifespan
                                                                                                                                                                              • Both ear bud and headphone models provide
                                                                                                                                                                              detatchable connectors if the cables need to be
                                                                                                                                                                              replaced due to wear and tear or decreased
                                                                                                                                                                              sound quality.
                                                                                                                                                                              • Newest ear bud models contain bluetooth
                                                                                                                                                                              connectivity
                                                                                                                                                                              •  Interchangeable parts allow for use of third party
                                                                                                                                                                              elements.
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