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User Understanding
User Journey
User Motivation Service system
Feels good Knowing
about the their waste 5% O
difference they is being put
are making to good use Uses canned Recycles using Receives discount Feels good
product Aluma on shopping about themselves
Gets Feels like a
rewarded by responsible
discounted Eco educated
groceries person
Cans are brought to New aluminium
Recycling company a factory to be melted products are
Cans build up
Empties and collects can down into aluminium produced
Claudia Nevin | c00240981 | Industrial Design | 2021 37
