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Comercial Need
Product Description:
A Public Recycling Bin for aluminum cans
and tins
Market size:
Target Audience: Estimate of market size :720
Families
Use Case: Market value:
User deposits their cans, they are 1000
compacted in the machine and weighed,
the user is reward with a discount on Projected Share for my concept:
their grocery shopping. 5%
Advantage:
It is providing an award for the user to
encourage more recycling
Competitor Review:
Bottle Banks, Household recycling bins etc.
This opportunity is better as it is incentive based and so is encouraging the
user to be smarter about their waste, it is also for aluminum alone so it can be
melted down and reused instead of having to make more.
Costumer Beliefs:
Busy households find it difficult to find the time to recycle correctly
People want to feel like they are making a difference
Recycling is important in out current environment situation
People don’t want unnecessary items going to landfill
People want to be rewarded for good behavior
Consumer insight:
Consumers want to feel good about themselves and see that their actions
make a difference in the world.
Claudia Nevin | c00240981 | Industrial Design | 2021 45
