Page 39 - Owen Dowling

Consumers
Persona Board

Personal bio:

Karl and Sarah are a couple passionate about fash-

ion and both work in the industry. They tend to buy

from thrift stores and charity shops as they love the

idea of making a change to the world one step at a

time. They find it hard to use normal clothing and

shoe stores as they struggle to locate which items are

made from recycled materials or environmentally

friendly. They love the idea of shopping in local

shops to help support their community but don’t do
Karl & so due to the reasons explained.

Sarah They are waiting for a product that would allow

them locate the product made from recycled materi-

als or environmentally friendly products in store.

This would change their approach in buying their

clothes and allow them to branch into more brands

while also still making a change.

Interests: