Page 7 - Owen Dowling
P. 7

-Low cost mens electric razor

                                                                                         -Good characteristics with strong                                                                                       S


                                                                                         shapes and colours


                                                                                         -Multi-use electric razor

                                                                                         -Becoming more popular                                                                                         Strengths






                                                                               -Battery powered


                                                                               -Wide range already in the market                                                                          W

                                                                               -Product is not unique



                                                                                                                                                                                Weaknesses




                                                                               -Large market


                                                                               -Used in many barbers around the

                                                                               world and in home use                                                                                            O


                                                                               -Compete with the other large

                                                                               brands

                                                                                                                                                                                     Opportunities



                                                                                   -Competition with large worldwide


                                                                                   companies

                                                                                   -Wide range of models available                                                                                              T


                                                                                   that may suit the user more

                                                                                   -Making it a low price for                                                                                              Threats


                                                                                   Customers may lead to little profit









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