Page 7 - Owen Dowling
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     -Low cost mens electric razor
                                                                                         -Good characteristics with strong                                                                                       S
                                                                                         shapes and colours
                                                                                         -Multi-use electric razor
                                                                                         -Becoming more popular                                                                                         Strengths
                                                                               -Battery powered
                                                                               -Wide range already in the market                                                                          W
                                                                               -Product is not unique
                                                                                                                                                                                Weaknesses
                                                                               -Large market
                                                                               -Used in many barbers around the
                                                                               world and in home use                                                                                            O
                                                                               -Compete with the other large
                                                                               brands
                                                                                                                                                                                     Opportunities
                                                                                   -Competition with large worldwide
                                                                                   companies
                                                                                   -Wide range of models available                                                                                              T
                                                                                   that may suit the user more
                                                                                   -Making it a low price for                                                                                              Threats
                                                                                   Customers may lead to little profit
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