Page 7 - Owen Dowling
P. 7
-Low cost mens electric razor
-Good characteristics with strong S
shapes and colours
-Multi-use electric razor
-Becoming more popular Strengths
-Battery powered
-Wide range already in the market W
-Product is not unique
Weaknesses
-Large market
-Used in many barbers around the
world and in home use O
-Compete with the other large
brands
Opportunities
-Competition with large worldwide
companies
-Wide range of models available T
that may suit the user more
-Making it a low price for Threats
Customers may lead to little profit
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