Page 8 - Owen Dowling
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                                               Aesthetics            Cost         Customer Environment                     Size            Safety                      Function          Material






                                                                      This product is a royal transparent blue with chrome silver and a matte black button. Theres built in
                                Aesthetics                            molded grip like features on the button and a molded Braun logo. The file is decorated with wheel like

                                                                      designs. This electric razor is a rectangular product with filleted edges.






                                 Cost                                 The Braun m-60 is a low cost balding razor that cost €21.49 while other high end brand and similar
                                                                      products can go up to €400+





                                                                      Braun have aimed this product towards males from teens to late 40’s/ early 50’s. Barbers have become
                                 Customer                             more commonly known to have a blading razor in their tools so this can also be aimed at them. The

                                                                      on-the-go customer that want a cheap reliable product will be aimed at also.



                                                                      A nonchargeable razor means batteries are needed to be used which cause more materials. Made in
                                 Environment                          china and shipped worldwide means transport of this product leaves a greater footprint than locally


                                                                      sourced products and materials.




                                                                      L-58mm   W-30mm Thick/ 18mm thin   H-120mm          Weight- 194 Grams
                                 Size
                                                                      Hand sized for 5ft 10 Average Male






                                  Safety                              Has no sharp edges/ Autolock
                                                                      Not made for children





                                                                      This razor is made for one the go users/ people who need a small functional electric shaver
                                  Function
                                                                      Main aim of this product is to get a smooth finish in a small compact product




                                                                      Abs injection mold
                                  Material                            2 x AA Batteries





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