Page 3 - Deirdre_OLoughlin_PRocess_Book
P. 3
Table of Contents
Chapter 1 Introduction Chapter 5 Prototyping
Project Background 01 Chosen Idea & Development Plan 33
Research Aims 02 Design Methodology 34
Research Objectives 03 Low Fidelity Prototyping & Feedback 35
Research and Design Process 04 Mid Fidelity Prototyping & Feedback 39
Conclusion & Next Steps 43
Chapter 2 Research
Research Methodology 07 Chapter 6 Final Artefact
Data Analysis 10
Market Positionality & Branding 45
Research Findings & Actions 11
High Fidelity Prototype Card Pack 53
Research Synthesis & User Needs 13
High Fidelity Prototype Website 54
Design Rationale 57
Chapter 3 Definition
Chapter 7 Reflection
Problem Statement 17
Personas 19 Reflection 61
Stakeholder Map 21 Learnings 62
User Goals 22 Opportunities 62
Designing the approach & brief 23
Chapter 4 Ideation
Introduction & Hypothesis 25
Ideation Techniques & Methods 27
Market & Competitive Analysis 28
Final 3 Ideas 29
