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Research Objectives
The research objectives of this project were:
“ An exploration of 1. To understand why toys matter, why toy sustainability matters, and why
most toys are ending up in landfills each year
the barriers to 2. To understand toy waste management and toy recycling facilities in Ire-
land and what the barriers are for parents to enage with these services
toy sustainability 3. To understand the circular economy model and how parents could
enage in toy sustainability in this context.
for parents ” 4. To explore toy reuse and resharing attitudes amongst parents and un-
derstand existing barriers to toy sustainability in this space.
5. To explore consumer behaviours and over-consumption of toys as a
barrier to toy sustainability.
Finding answers to the research objectives above would help to establish
and define the core user problems that needed to be addresssed in an
interactive design solution.
UX PROCESS | 01 INTRODUCTION 03
