Page 12 - Deirdre_OLoughlin_PRocess_Book

The Define Phase

Research Methodology

1. Desk Research & Literature Review

The literature review and desk research was conducted first to
understand the subject, gain broader knowledge about the barriers

occurring for parents in toy sustainability, and to validate the problem
and assumptions I had as a researcher. This research provided a solid

foundation for further discovery of the subject in the field research.

While the literature and desk review explored various sustainability
barriers from a government level for parents in the space of toy

disposal, waste and recycling, the problem of toy consumption really
became an apparent and important barrier to be explored further. The

circular movement of products, as seen in the models opposite, to
decrease high volumes of toys entering landfill, was discovered as an

important problem space to further explore.

The barriers parents face when engaging with the circular movement
of toys, specifically in the act of purchasing and donating secondhand

toys, became the focal area to further explore throughout the field
research.

UX PROCESS | 02 RESEARCH 07