Page 13 - Deirdre_OLoughlin_PRocess_Book

The Define Phase

Research Methodology 12% 38%

Purchase Donate to
second-hand community 6 females
3+ times per resources
year
2. Field Research 2 males

62% 50% 30-50 yrs

A mixed method pragmatic approach to the field research was taken. Find donating Donate to 2+ children
process friends &
difficult family
I conducted 6 interviews with parents and primary caregivers, in the locality
of Dublin 24 and Dublin 16, Ireland. The participants consisted of 1 male, and 5

females, in the age range of 30-50 and a mixture of full and part-time
working parents, and stay-at-home parents.

The interviews were designed to be semi-structured with open-ended

questions to allow the participants to provide their own stories and emotions,
and enable an understanding of problems from their perspective. lack of control
uneasiness
perceptions
An online survey of 8 participants was conducted to extract quantitative “I’d be aware of recycling
electrical goods but no, is
data from the same 6 interviewees, and 2 additional participants. The
“Don’t know why they there something
bought them this. It's dedicated for toys?”
rationale for this was to create a participant profile while further support-
not something I feel
like I have a lot of
ing and grounding the qualitative data from the interviews with quantitative
control over” “There is that part of
me that’s like, do they overwhelm
findings from the surveys. think I have to buy my
self -consciousness toys secondhand?
“You don't know where
“I don’t put clothes in it’s been, and also
the bin because I guilt finding something they
know they have want is hard!”
somewhere to go.
Toys? I don’t know” “The motivating
sustainability factor I stress
have learned to like.
Ambiguous That you don’t need to
buy it new”

confusion

UX PROCESS | 02 RESEARCH 08