Page 18 - Deirdre_OLoughlin_PRocess_Book

The Define Phase

Research Synthesis & Core User Needs

Toys
The key findings helped to

understand the problems
ocurring for parents in the
100%
space of toy sustainability
and the barriers they face. of parents feel
overwhelmed by
Stress toys at home 80%
Understanding this data led
“Toys are Unaware of toys are
to defining what the user’s
everywhere, and I sent to landfill
needs are to overcome these struggle to keep “I just don’t each year
on top of it all” know what to
barriers, and help them do with them”
reuse and circulate toys to

prevent them going to landfill.
“ As a parent Guilt

Frustration
The core user needs found:
“I don’t put
“I don’t know clothes in the bin
why they bought them I feel... ”
1. Awareness, because I know they
this. It’s not something I have somewhere to
2. Accessibility and feel like I have a lot of go. Toys? I don’t
control over”
3. Assurance. know”

Unease Helpless

“I do struggle with “The charity shops
buying secondhand Self- won’t take them,
toys, you don’t know friends & family
where it’s been” conscious don’t want them,
“There is that part of they have the same
me, do they think I problem”
have to buy my toys
secondhand”

UX PROCESS | 02 RESEARCH 13