Page 19 - Deirdre_OLoughlin_PRocess_Book

The Define Phase

Research Synthesis & Core User Needs

5 of the 7 key findings fall

within the space of purchasing
secondhand toys, and 2 of the 5 of 7 Key Findings 2 of 7 Key Findings
were problems in the space of toy consumption were problems in the donation and
7 findings relate to the space
and purchasing of secondhand toys. recycling space of secondhand toys.
of toy donation and recycling.

83% 100% 100% 100% 100% 83% 100%
Understanding where the
Negative Unease of Lack of Sustainable Too Inaccessible Unapparent
problems lay in a toy circular Perceptions unknown control subconscious many toys pathways WEEE scheme
economy framework, helped Negative perceptions Participants Participants Participants are Participants Participants appear Participants are
of purchasing showed an expressed subconsciously expressed to stockpile toys due unaware that the
to see where in these spaces secondhand toys are uneasiness with the stressors regarding practicing toy overwhelm and to ambiguous results national WEEE
creating a sense of unknown aspect of unsuitable toy sustainability at home stressors with the from donation scheme is
the core user needs were. self-consciousness finding toys, their influx from although it is not at volume of toys in pathways and feel applicable to
with engagement. history, hygiene persons outside of the forefront of toy the home and not helpless with electronic toys.
and quality of toys. the home. purchasing decisions. being used. knowing where to
pass on toys.
The core user needs found
were:
Purchase How might we enable Donate
12% Preloved parents to purchase and 63% Preloved
1. Awareness, Toys donate pre-loved toys Toys
2. Accessibility and 12% of participants 63% of participants
buy secondhand toys encouraging a more circular find the process of
3. Assurance. 3 times or more a year donating toys difficult
and sustainable economy

1 2 3 6 Interviews

User Awareness Acessibility Assurance 8 Surveys

Needs of the benefits of to purchasing and that preloved toys are Gender: 2 male, 6 female
engagement in a toy donation pathways worth the investment Age: 35-45 years
circular economy for preloved toys for their children Region: Dublin, Suburban

UX PROCESS | 02 RESEARCH 14