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The Define Phase
Research Findings
From the literature review, the consumption, purchasing and donating of toys were defined as
key areas to explore in the field research. From the analysis of the data, 7 key themes were
defined as barriers to toy sustainability for parents in Ireland. These are:
1. Negative 2. Uneasiness with 3. Ambiguous toy
perceptions the unknown sharing routes
83% appear to have negative perceptions 100% showed an uneasiness with the 83% appear to stockpile toys due to
of purchasing secondhand toys and creating a unknown of where to go, finding specific ambiguous toy sharing routes and results -
sense of self-consciousness with engagement. toys, history, hygiene and quality of toys. not knowing where to go next.
4. Lack of control 5. Sustainability 6. Unapparent toy
over toy influx subconsciousness WEEE scheme
100% expressed stressors regarding 100% are subconsciously practicing toy 100% are unaware that the WEEE
unsuitable toy influx from persons outside sustainability at home, however it is not at scheme is applicable for electronic toys.
of the home. the forefront of toy purchasing decisions.
7. Overabundance
of toys
100% expressed overwhelm and
stressors with the volume of toys in the
home not being interacted with.
UX PROCESS | 02 RESEARCH 11
