Page 17 - Deirdre_OLoughlin_PRocess_Book

The Define Phase

Research Findings and Recommendations

By analysing the 7 key findings further and how these problems These recommendations were looked at further to succintly

could be turned from negative problems into more positive define both the user problem and needs for engagement in
solutions for parents, some recommendations were generated. the purchasing and donating of secondhand toys.

1. Negative Promote positive motivational factors for purchasing second-hand toys Positive
perceptions to empower parents with confidence in their purchasing decisions perceptions

Uneasiness with Provide relevant background information to reassure parents with the Comfort in
2. the unknown quality and background of second-hand toys. knowing

Ambiguous toy Establish defined routes for parents to circulate toys in the community Direct toy
3.
sharing routes and increase convenience and engagement. sharing routes

4. Lack of control Establish ways of empowering parents to control the influx of toys Empower control
over toy influx from others outside the home and reduce toy consumption. over toy influx

5. Sustainability Promote sustainability as a motivational factor to boost parent’s Sustainability
subconscious subconscious efforts. consciousness

6. Unapparent toy Create awareness of the WEEE scheme for electronic toys, to enhance Apparent toy
WEEE scheme a toy recycling mindset and increase engagement in the reuse of toys. WEEE scheme

Overabundance Establish ways to promote a lower toy consumption lifestyle to reduce Promote toy
7.
of toys overabundance leading to stressors in the home. reduction

UX PROCESS | 02 RESEARCH 12