Page 14 - Deirdre_OLoughlin_PRocess_Book
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The Define Phase
Research Methodology
3. Observational Methods
Various observational methods were conducted by myself to add to
the analysis and understanding of the problems occurring for par-
ents and their toy sustainability efforts. I undertook real tasks with a
toy sustainability mindset, observing the problems parents might
encounter along the way
The tasks and observations conducted were:
1. Share unused toys to family and friends.
2. Donate toys to local charity shops
3. Sell toys online ahead of Christmas.
4. Purchase toys sustainably for 7-year-old birthday gifts.
5. Purchase second-hand toys for Christmas gifts.
Understanding the pain points of these tasks helped to
support the findings from the desk and field research and work
towards defining the core user problems for parents with toy
sustainability efforts.
UX PROCESS | 02 RESEARCH 09
