Page 22 - Deirdre_OLoughlin_PRocess_Book

The Define Phase

Definition

Problem Statement

From the research, it was discovered that toy circulation and
reuse is key to toy sustainability goals for parents. Defining the

problems for users in this framework; a lack of awareness,

assurance and accessibility in the purchasing and donating of
Purchase Use secondhand toys, can now lead to generating a
preloved toy preloved toy succint and defined problem statement.

A few iterations of this problem statement were generated
Donate preloved before finally landing on the chosen statement. These were:
toy

1. How might we circulate toys in the community and empower and

champion parents to achieve a sense of ease and wellness through

sustainability goals.

2. How might we promote and encourage parents to embrace the reuse

and resharing of toys

3. How might we build a circular toy community and support & empow-

er/champion parents towards engagement in sustainable toy prac-

tices.

UX PROCESS | 03 DEFINITION 17