Page 26 - Deirdre_OLoughlin_PRocess_Book
P. 26

The Define Phase


                          Stakeholder Map















                                                                             QUATERNARY USER
                                                                                  Toy Manufacturers





                                                                                TERTIARY USER

                                                                          Community Amenities, Creche,
                                                                         Playgroups, Schools, Toy retailers                                        Understanding


                                                                                                                                                   the User



                                                                             SECONDARY USER
                                                                             Extended Family & Friends                                             Parents and primary caregivers
                                                                                                                                                   are the main stakeholders who

                                                                                                                                                   partake in the purchasing and
                                                                                                                                                   donating of children’s toys.




                                                                                PRIMARY USER

                                                                                    Parents &
                                                                             Primary Caregivers



















                          UX PROCESS | 03 DEFINITION                                                                                                                                                               21
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