Page 27 - Deirdre_OLoughlin_PRocess_Book
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The Define Phase


                          User Goals & Core Needs






                           Thinking about the the personas, their scenarios and user needs, and what they want to

                           achieve was important to define for developing potential ideas for a solution.








                                                  User Goals                                                                    User Goals






                                                 PURCHASE PRELOVED TOYS                                                         DONATE PRELOVED TOYS

                                                 As a parent…                                                                   As a parent...



                                                                                    “I want assurance that                             “I want to find            “I want to know that my
                                                     “I want to be able to         preloved toys are worth                           somewhere I can              children’s preloved toys
                                                    access preloved toys in          investing in, so I have                       donate my children’s           can be reused and have
                                                       an easy, safe and             comfort in providing                           preloved toys that’s            confidence in an end
                                                       convenient way.”                them to my child”                                convenient”                         result”

                                                          Accessibility                    Assurance                                     Accessibility                    Assurance





                                                        “I want to know the benefits of a toy circular                                “I want to know the benefits of a toy circular
                                                     economy so that I can be more self-assured and                                   economy so that I can be more engaged and
                                                       confident in toy purchasing decisions for my                                    motivated in my efforts to donate toys and
                                                                            children”                                                         prevent them going to landfill”


                                                                           Awareness                                                                      Awareness














                          UX PROCESS | 03 DEFINITION                                                                                                                                                              22
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