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The Define Phase
User Goals & Core Needs
Thinking about the the personas, their scenarios and user needs, and what they want to
achieve was important to define for developing potential ideas for a solution.
User Goals User Goals
PURCHASE PRELOVED TOYS DONATE PRELOVED TOYS
As a parent… As a parent...
“I want assurance that “I want to find “I want to know that my
“I want to be able to preloved toys are worth somewhere I can children’s preloved toys
access preloved toys in investing in, so I have donate my children’s can be reused and have
an easy, safe and comfort in providing preloved toys that’s confidence in an end
convenient way.” them to my child” convenient” result”
Accessibility Assurance Accessibility Assurance
“I want to know the benefits of a toy circular “I want to know the benefits of a toy circular
economy so that I can be more self-assured and economy so that I can be more engaged and
confident in toy purchasing decisions for my motivated in my efforts to donate toys and
children” prevent them going to landfill”
Awareness Awareness
UX PROCESS | 03 DEFINITION 22