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The Develop Phase
Ideation Techniques & Methods
Group Ideation Workshop Self-Ideation
Firstly, a group ideation workshop took place. User assumptions were Secondly, self-ideation work was carried out. This was done to further explore
generated and these enabled input and perspectives to be provided. From the ideas generated by the workshop. Online desk research of services in the
there, blue-sky ideas were encouraged and noted to allow a broad toy reuse and circulation space, both in Ireland and abroad, were
perspective of possible solutions with no hesitations. These were structured explored and analysed. Other areas of sustainability in the product services
through affinity mapping based on the user assumptions, and alligning industry were also explored as the researcher found a lack of secondhand
ideas to the core user needs. toy services in Ireland. This helped to visualize and understand how existing
services in secondhand items work, and inspired creativity and ideation for
secondhand toy solutions.
UX PROCESS | 04 IDEATION 27
