Page 34 - Deirdre_OLoughlin_PRocess_Book
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The Develop Phase


                          1 of 3 Final Ideas







                          Idea 1 - Awareness Campaign

                          & Toy Pop Up Shop




                          An awareness campaign and pop up secondhand toy                                       User Journey & Touchpoints

                          shop hosted in the national schools throughout Ireland,
                          promoting awareness of a toy circular economy and the

                          sustainability benefits of engagement.
                                                                                                                   Parent                                                                    Brings toys
                                                                                                                 receives info   Opens info    Gathers toys   Opens event     Browse and      to school      Purchase
                                                                                                                                 card pack
                                                                                                                 pack through                  for donation      app          reserve toys    event to     preloved toys
                          Wireframes for potential platforms and sketched                                          school        and reads                                                    donate
                          artefacts were generated, and basic key functionalities

                          and interactions were visualised.



                          A user journey was created to inform how the user
                          would interact with the solution and the touchpoints

                          they had along the way.
































                          UX PROCESS | 04 IDEATION                                                                                                                                                                29
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