Page 36 - Deirdre_OLoughlin_PRocess_Book

The Develop Phase

3 of 3 Final Ideas

Idea 3- Gifting Secondhand Toys Campaign

UNSURE: Nanna wants to buy her UNEASINESS: She’s conscious a UNAWARE: Her daughter shows
grandson a gift for his birthday party… preloved toy won’t look new as it her the Preloved Gifting Website
A campaign to encourage the purchasing and gifting of won’t come with its packaging… to assure her…

preloved toys. Gift packaging, as sketched, could be
purchased online via an informative website and/or

stocked in stores as sustainable products to purchase.

Wireframes for potential platforms and sketched
artefacts were generated, and basic key functionalities

and interactions were visualised.
AWARE: Nanna learns all about why ASSURED: She feels better REASSURED: Nanna is delighted
buying preloved toys is better for her knowing there is lovely gift her grandson loves her preloved
grandchild and his future… packaging for him to open too…. gift to him and feels great she
A user journey was created to inform how the user did her bit for the environment.
would interact with the solution and the touchpoints

they had along the way.

User Journey & Touchpoints

Hears Enters Purchase Toy/s are
radio ad Opens Reads Purchase Opens Calculate History & s toy gift Gift Box placed in
promotin campaig informat s campaig s toy gift Quality packagin shipped packagin
g a toy n n box size & g ready
circular website ion preloved website required details of g and delivered for
economy toy toy/s labels gifting

UX PROCESS | 04 IDEATION 31