Page 38 - Deirdre_OLoughlin_PRocess_Book

The Deliver Phase

Chosen Idea & Development Plan

Idea 1 was chosen as the strongest idea to develop. I felt this had the

most potential for reach, engagement and addressing all of the core What do we do and how do we do it?
user needs.
An awareness campaign promoting the benefits of a toy circular

economy, facilitated through a national school toy pop up shop
A development plan was generated, making sure all proposed artefacts
that would inform parenst and enable participation in the pur-
were achievable and within the project scope.
chasing and donating of preloved toys.

1. Printed Campaign Card Pack

• 6 x A6 cards including sustainability information and school

toy event information

2. Campaign Website - Mobile Version

• 3 x main user tasks and key functionalities:

1. Providing information to the user on how to partake in the
school pop up shop event - how it works.

2. A catalogue of preloved toys with a reserve functionality

3. A functionality dedicated to donating toys where parents
could upload unused toys and bring them to the event.

4. Event Campaign Poster

• 1 x A1 poster creating more awareness outside school gates
on lead up to the event

UX PROCESS | 05 PROTOTYPING 33