Page 35 - Deirdre_OLoughlin_PRocess_Book

The Develop Phase

2 of 3 Final Ideas

Idea 2 - Buy Back Toys and ReSell Service

A solution where users could sell the unused toys from their
UNSURE: Lily has no idea what to UNAWARE: Her friend makes ACCESSIBILITY: Lily accesses the
home to retailers. The retailers could sell the preloved toys do with all the unused toys at her aware of the preloved toy app, uploads her toy photos and
home… buy back scheme in retail hears back from a store…
stores…
at discounted prices in a sustainability section of their shop.
*Partnership from retailers would be required for this idea to
work.

This idea was inspired by similar buyback schemes that are

happening in the furniture industry, where stores are buying
back preloved furniture from users and reselling it in the ACCESSIBILITY: Lily accepts the ASSURANCE: The store ACCESSIBILITY: Lily’s toys go up
offer, packs up the toys, and brings accepted all the toys and for sale in the sustainability
them to the toy store… gave her 50 store credit. A section of the store, waiting for
sustainability section of their stores. win win for Lily! their next home.

A user journey was created to inform how the user would
interact with the solution and the touchpoints along the way.

User Journey & touchpoints

User journey & touchpoints

Calculate
your toy Receive your Assessment Preloved toy
Open mobile value with estimate Bring toy to and final User receives can be resold
in reuse
offer
app online from toy the store provided to store credit section of
quotation retailers user store
tool

UX PROCESS | 04 IDEATION 30