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The Define Phase

User Persona 2

Lee, 41

Divorced Co-Parenting Dad | Urban

A freelance design consultant, Lee spends his days juggling work, after school
activity runs and daily household chores. He loves spending time with his 2
kids, ages 5 and 7 but struggles to switch off and relax at the weekends,
constantly playing catch up with the to-do list.

He feels the need to declutter and pass on toys no longer played with but
struggles to find somewhere to take them and doesn’t have the time to
persist. He admits to overbuying toys in the past and with birthday season
coming up, feels overwhelmed at the thought of more toys coming in. He
would like to be more practical with toy waste but is not sure where to begin.

Motivational Factors User Needs

Declutter house and donate Streamlined toy donation
toys to make room for new toys. pathways.

Purchase preloved toys to be Toy sustainability awareness.
more waste conscious.
Assurance in the engagement
Find easier ways of managing of preloved toy purchasing.
toys in the house.
“I know clothes have
Challenges somewhere to go, but toys?

Difficulty finding toy donation Charity shop won’t take them.
access.
TIME AND WASTE What do I do with them?”
CONSCIOUS USER Stockpiling toys at home
causing overwhelm.
Time precious.

UX PROCESS | 03 DEFINITION 20